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EU-Japan Centre Booth on a trade show

To support EU SMEs internationalization toward Japan, the EU-Japan Centre organizes annual Business Missions to Japan in different sectors.

Applying is completely free of charge, and selected companies will be offered to exhibit in Japan, with all trade show fees covered.* The missions are about 4 days and allow participating companies to exhibit on a trade fair with the EU-Japan Centre booth. Networking events to maximize opportunities for the EU participants are also organised.

Our current Business Missions (click for details and to apply):

Biotech mission

Defence mission

Digital mission

Green mission

Innovation mission

Smart Factory & Robotics mission

Space mission

 

OBJECTIVES
The missions facilitate the first contact that could be the door leading to new business opportunities.

  • Gain knowledge about market structure, sector analysis, Japanese business culture and policy etc;
  • Identify relevant key contacts (decision makers, R&D centres, potential business partners etc);
  • Establish relationships with potential partners (trade and technology);
  • Benefit from face-to-face meetings leading to possible business opportunities;

ELIGIBILITY PROFILE
Please refer to each mission description.

PROGRAMME DESIGN AND CONTENT
Always include participation to a relevant trade fair in Japan, plus extra B2B activities such as Pitching Sessions or networking meetings. Please refer to each mission description for details.

SELECTION
Participants will be selected based on the quality of their application and potential in Japan. Refer to mission's pages for application deadlines.

FAQ - Frequently Asked Questions

*Lodging, transport and small expenditures excluded. 

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Events

More
Japan
06/10/2025 - 10/10/2025
Mission dates: 06 - 10 Oct 2025 Applications are now closed for this year session.  Are you running a business that operates in the Biotech and Pharma sector? Would you like to present your …
Japan
14/10/2025 - 17/10/2025
Session dates: 14 - 17 October 2025 Application for the 2025 mission are now closed.  Want to receive updates about the 2026 call? Get in touch at een-mission@eu-japan.eu  --- Are you running a…
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The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
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