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Case Study: Italtex: A Romanian SME

italtex

ITALTEX - from RO

Italtex is a Romanian manufacturer of accessories for the fashion industry, such as clothing hangers and clips. Aside from their traditional, plastic line of products they are expanding their range with more ecological products. The company’s main customers are currently located in Europe, but they are also targeting the American and Japanese markets.

Business: accessories for the fashion industry (e.g. clothes hangers)
History in Japan: none
Size in Japan: independent local contractor (± 80 staff in Romania, ± 10 staff international)
Target market: fashion retailers

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