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Report: Marketing Challenges when targeting the Japanese market
Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market
29
Mar
2022
The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.
Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona
This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.
Report: Japanese Consumers' Behavior (by age and gender)
This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).
Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona
16
Feb
2021
16-02-21 | 10:30 - 11:30 AM CETDo you want strategic insight, tactical guidance and real-life examples of
Webinar 163: Japanese Consumers' Behavior (by age and gender)
02
Feb
2021
2-02-21 | 15:00 - 16:00 PM CETWhich consumer groups are the most relevant in the Japanese market, which a

EU-Japan Centre's News

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The Centre's December 2024 newsletter is out !
The Centre quarterly newsletter, December 2024 issue, is out! In this issue:   Call for…
Weekly Japanese Industry and Policy News: 14 Dec - 20 Dec 2024
The EU Japan Centre is releasing a weekly press review covering Japan's economic and policy matters…
Weekly Japanese Industry and Policy News: 07 Dec - 13 Dec 2024
The EU Japan Centre is releasing a weekly press review covering Japan's economic and policy matters…

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Japan
21/01/2025 - 24/01/2025
Smart Factory & Robotics Business Mission
Are you running a business specialising in smart factory solutions, manufacturing and robotics technologies? Would you like to present your technologies and products to potential partners and clients…
Japan
29/01/2025 - 31/01/2025
Space Business Mission in Japan
--- Applications are now closed --- Are you a European business specialising in lunar or deep space exploration, satellite equipment, upstream or ground-based space-related technologies and…

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.

 

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