Report: Market Situation and Potentials for Eco-Housing in Japan

About the Report 

Japan has made two international commitments to address global climate change: to reduce greenhouse gas emissions by 46% until FY2030 and to become carbon neutral by 2050. To achieve this goal, it is necessary to promote energy efficiency and CO₂ reduction in the housing sector, as it is estimated to be responsible for 30% of all CO₂ emissions in Japan.

In this report, eco-housing is defined as residential buildings that focus on reducing energy consumption and increasing energy efficiency to achieve sustainability. Renewable energy integration systems, Net Zero Energy Houses (ZEH), efficient ventilation systems, and Home Energy Management Systems (HEMS) can achieve this. The use of sustainable and eco-friendly building materials also contributes to enhancing energy efficiency and promoting sustainability.

This report is aimed at small and medium-sized companies in Europe that offer innovative technology in the eco-housing sector and plan to enter the Japanese market. It provides a comprehensive overview of the Japanese eco-housing market, including current trends, key players, distribution channels, and potential opportunities and challenges for European companies.

About the Expert: 

Rumi Hasegawa joined ECOS as a project manager in February 2021. She studied political science at Keio University in Tokyo and spent a year for studying at Rheinische Friedrich-Wilhelm-University Bonn. In 2012, she entered the Ministry of Foreign Affairs as a German specialist. From 2015 to 2019, she worked in the Embassy of Japan in Berlin as third secretary and in the Consulate General in Düsseldorf as vice-consul for cultural and public affairs. During her duty in Germany, she built German-Japanese relationships and organized Japan-related projects. Her mother tongue is Japanese, and she is fluent in English and German.

After studying Japanese at the University of Trier/Germany and Chiba State University in Japan, Johanna Schilling joined ECOS in 2000 and has been Managing Director of ECOS since 2021.
She has special expertise in supporting German-Japanese cooperation by project management, business consulting, public relations, trade fair participations, event organisation and management training and is fluent in Japanese.