Distribution Channels

— Latest update: June 2022 —

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels. You may find that your strategy will change after familiarising yourself with all the options in this sector, such as - for instance – the phenomenon of ‘Keiretsu’. In Japan, because of the way in which the distribution model is based, wholesalers are very important. Moreover, intermediaries play a huge role in the distribution system, and the way they function needs to be understood by foreign firms which desire to enter the Japanese market.

Table of Contents

• Background
• Trends
  • COVID-19 Context
  • Long-term trends
• Actors
  • Wholesalers
  • Intermediaries
  • Retailers
  • Keiretsu
• E-learning, Reports & Webinars
• Further Reading
• Relevant Organisations and Trade Fairs