About the Report 

The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly. The report focuses on seven main sports: Outdoor, Golf, Fishing, Cycling, Football, Tennis and Winter Sports. In all of these sports the prowess of international brands is recognised by Japanese consumers and trade alike, there are sizeable numbers of users with high expenditure, creating a significant market opportunity for European SMEs.

About the Experts

Rupert Sutton, previously a senior executive with Nestlé, Director of Weben Partners Asia and Hiro Tsujioka Principal Consultant. Hiro was previously Marketing Director for Converse Japan and General Manager for Russell Japan. Both Rupert and Hiro are based in Japan and besides doing many research and market entry projects for consumer facing businesses, also participate actively in Japan’s sports scene

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