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About the Report
Japan’s pet industry is one of the largest in the world, worth over JPY1.65 trillion (Euro1.2 billion) at retail value. Unlike many product categories in Japan, pet products are unusual since foreign manufacturers, especially in pet food, have the largest market shares rather than domestic Japanese companies. This report focuses on pet care, supply and accessories for cats and dogs. These segments were worth combined JPY126.9 billion (Euro943 million) in 2020 and are forecast to grow further. Today there are more cats than dogs in Japan. Also, the Coronavirus pandemic has led to an increase in the number of new dog and cat owners.
About the Experts
Rupert Sutton, previously a senior executive with Nestlé, Director of Weben Partners Asia and Hiro Tsujioka Principal Consultant. Hiro was previously Marketing Director for Converse Japan and General Manager for Russell Japan. Both Rupert and Hiro are based in Japan and besides doing many research and market entry projects for consumer facing businesses, also participate actively in Japan’s sports scene
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026
