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This webinar aims to present an overview of trends and opportunities on the Japanese furniture and interior market, drawn from the experiences of European SMEs, and to deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese market. Furthermore it includes a critical discussion of distribution channels on the Japanese market and practical guidance on how to evaluate the different market entry options. Finally, this webinar presents new ways to rethink strategy and market entry on the Japanese furniture and interior market. Case studies and company examples are introduced to show novel approaches to market entry.
The webinar is targeted to European SMEs with an interest in entering the Japanese furniture and interior market, and companies with an existing setup on the Japanese market but seeking a fresh perspective on how to rethink strategy.
Registration deadline: 23/04/2018
What you will learn during this webinar?
In 40 minutes from your desk, discover how to:
Programme:
Speaker: Martin Glisby (Glisby & Associates). Mr Glisby is trained in strategy and cross-cultural management from Harvard Business School, INSEAD and Copenhagen Business School, and his work has been cited by prominent business leaders and professors on the "Top 50 Business School Professors in the World". Mr Glisby owns Glisby & Associates, a consulting company that act as trusted advisors to top executives and multinational corporations with special reference to Japan.
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office
The EU-Japan Centre currently produces 5 newsletters :
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026
