About the Report 

This report analyses recent trends of the Japanese mobile app market and the drivers of its mid-term development. Japanese mobile apps market is influenced by global trends of IoT, automatization, digital shift prompted by the COVID-19 related lockdowns, safety measures as well as promotion of cashless transactions and policy of Japanese government towards structural and demographic challenges.

The report consists of three chapters dealing with different aspects of entering the digital apps market. It begins with a market overview along with a brief description of cultural and social drivers, domestic developers, preferred languages of the main platforms and a general outline of consumer preferences. It is followed by the market breakdown by segments. The second chapter revolves around the regulations dealing with navigating Japanese online business activity. The third chapter is a summary of challenges and opportunities that European SMEs face when entering the market.

About the Experts

Agnieszka Pawnik is a Business Analyst at East Analytics s.c. Graduate of the Asian Studies on the Jagiellonian University and the Nagoya University of Foreign Studies, Business Analyst and a researcher responsible for the Far East markets.

Łukasz Fyderek is Research Director and Co-Founder at East Analytics s.c. Political scientist interested in developing countries – mainly on the Middle East and South-East Asia. Public speaker, international affairs expert and academic teacher. In East Analytics, responsible for R&D.

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