About the Report

This report discusses many of the main management and strategic issues for EU FMCG companies seeking to improve distribution in Japan. It suggests that not only is Japan a very difficult market, but achieving FMCG product success ranks among the most challenging endeavours. No matter what an EU FMCG company’s product offerings - whether disposable cosmetics or children’s candy - Japan already has hundreds, sometimes thousands, of competitive products already in the market and already known to lots of consumers. Hence, this report offers some examples for how companies can approach these issues and choose their best alternatives.

About the Expert:

Jay Nelson is a senior editor at Japan Success Stories.

The recording of the past webinar covering this topic is available for online viewers here. (Once you are logged in, look for the link below the "After event information").

Picture: Shibuya
Copyright: EU-Japan Centre's private archives