'About Japan' webinar series 192: Digital Apps Market in Japan

What are the main characteristics of Japanese Mobile App market that can prove useful to the EU SMEs trying to access it?

Japan was a pioneer in creating a mobile phone culture, with the world’s first camera phone and released in 1999. Today more than 99 million Japanese users have smartphones, Japan continues to be the 2nd largest market for mobile gaming in terms of revenue and the unprecedented growth of the new technologies, changes in the semiconductor and IoT industry as well as the social and demographic transformation was most recently amped up by COVID-19 global pandemic, which prompted businesses and local governments to put a greater focus on telework, telemedicine, online learning and solutions. This presentation will outline some insights into the market, its most promising segments and characteristics.

The webinar targets EU companies interested in learning more about the landscape of Japanese Mobile App market and main challenges and opportunities present.  

In 40 minutes from your desk, discover:

• Market drivers,
• Characteristics of main platforms and technologies,
• Outline of the market segmentation focusing on the most promising sectors,
• Recommendations for the companies interested in accessing the market.

Programme:

•     Introduction
•     Expert’s presentation
•     Q&A Session

Registration deadline: 11 April 2022

Speaker: Łukasz Fyderek/ Research Director |Co-Founder/ East Analytics s.c. Political scientist and business strategist interested in intersection of technology and governance. Public speaker, international affairs expert, and academic teacher. In East Analytics responsible for R&D.
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Deliverables