— Latest update: May 2024 —
Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital. Japan’s culture and customs are unique which may at first seem daunting for European companies. However, a lack of understanding of the intricacies of Japan should not stand in the way of expansion into a potentially highly-lucrative market. A partnership may be the ideal solution for European enterprises eager to enter the Japanese market.
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