'About Japan' webinar series 245: Robotics Market in Japan

How can EU SMEs tap into the opportunities within the robotics market?

Japan’s robotics market, known for its technological advancements and precision manufacturing, presents significant opportunities for European companies. As a global leader in industrial robotics, Japan offers a dynamic market driven by its ageing population, labour shortages, and increasing demand for automation across sectors such as manufacturing and agriculture.

Japan has established supportive frameworks to foster the advancement of industrial robotics, such as the Robot Revolution Initiative, promoting collaboration among academia, industry, and government. An industry report projects the market to expand from USD 1.23 billion in 2022 to USD 3.15 billion by 2032. 

EU SMEs specialising in cutting-edge technologies such as AI, IoT integration, and collaborative robots could expand the range of options available to Japanese end users, complementing the country’s existing strengths. Opportunities also lie in supplying components and software solutions, especially in areas like sensor technology and robotics software.

While competition is intense, the growing adoption of robotics in non-traditional sectors offers untapped potential, paving the way for innovative opportunities.

Navigating Japan’s market requires understanding its unique regulatory environment and building strong local partnerships.

Several EU companies have entered the Japanese market, such as Universal Robots A/S, a Danish manufacturer of collaborative robots, which distributes its products through a network of local partners.

The webinar is targeted to EU SMEs seeking to enter the Japanese robotics market, or further strengthen current positions in Japan.

In 40 minutes from your desk, discover:

• Introduction to Japan’s robotics market
• Major drivers, trends and challenges
• Key players including foreign actors
• Emerging market prospects for EU SMEs to tap into
• Key factors for a successful market entry

Programme:

• Introduction
• Expert’s presentation
• Q&A Session
• Conclusion

Speaker: Maths Lundin, founder of Sweden Japan Consulting Co., Ltd. (SJC KK), has more than 35 years of business experience spanning sectors like home appliances, food service equipment and nanotechnology. In 2008, he founded a consulting firm to assist Swedish and other European companies in establishing operations in Japan.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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