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This webinar will provide a focused analysis of two flexible market entry strategies for international brands targeting the Japanese retail and service sectors: Pop-Up Stores and Franchising.
Japan represents the world’s third-largest retail market, valued at approximately ¥170 trillion, offering significant opportunity but presenting substantial challenges due to demanding consumers, market saturation, and high initial costs. Navigating this environment requires a strategic alternative to traditional long-term store commitments.
The webinar will compare Pop-Up Stores, which offer a low-risk, temporary solution for essential market testing, brand building, and sales proof-of-concept, against the Franchise model, which provides a more structured and scalable path for long-term expansion through a master franchisee partner.
Key analysis includes deep dives into both approaches, supported by expert interviews and case studies of successful brands. This dual-focus details the critical role of established department store contacts and sales targets for Pop-Ups, and outlines the complex legal, localization, and partnership steps required to establish a Master Franchise agreement. It also examines the pros and cons of each model to help determine which approach best aligns with a brand's maturity, resources, and long-term strategic goals for the Japanese market.
The webinar is targeted to EU companies seeking the optimal market entry or expansion strategy for the Japanese retail and service sectors.
In 40 minutes from your desk, discover:
Programme:
Speaker: Gregory Roustel, President and founder of GRG Co., Ltd
Gregory Roustel, founder of GRG Co., Ltd in 2019, is an independent consultant with a rich background in retail. He possesses extensive experience across supermarkets, department stores, wholesale, and e-commerce channels, having held diverse roles such as Import Product Manager, Senior Delivery Manager, Analyst, and Finance Controller for global retailers.
After moving to Japan in 1999 and spending two years studying at Japanese universities, Gregory graduated from ESCEM business school in France with a finance major. He began his professional career in Japan in 2003 and transitioned to independent consulting in 2016. During his career, he has gained extensive experience in supporting companies to create pop-up stores, working with franchisees, and handling marketing activations for events and brand launches.
Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office
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