Article written by Masako Kato, Intercultural management consultant, itim international, Helsinki, Finland
You all know that Japanese customers have expectations of high quality. But even with your top quality products/services, you may still face some challenges with Japanese customers. Here are some expectations of Japanese customers and tips to cope with them.
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
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