Account for EUBIJ content access
Login / Register
Login / Register
About the Report
This report follows a research on the impact of product origins in the product evaluation of the (Japanese) consumer. The research includes a comprehensive analysis of scientific literature on consumer decision making; cultural values, country images, and the country-of-origin effect. Upon this theoretic foundation, the research elaborates on the importance of product origins for the Japanese consumer with a series of interviews among market experts and two consumer surveys as well as a series of anecdotal findings from the Japanese market for illustrative purposes.
Please go to the EU-Japan website, to get the access to this report.
The report has been released within Minerva Fellowship framework managed by the EU-Japan Centre.
Picture: caddies
Copyright: Free Stock photos by Vecteezy
The EU-Japan Centre currently produces 5 newsletters :
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026
