Report: Techniques for effective virtual communication with Japanese partners

Under the Covid crisis we surveyed a wide range of Japanese managers involved in large-scale Japanese-European collaborative arrangements about their experiences of online business meetings and virtual communication with their European counterparts. Both sides expressed considerable irritations about virtual communication, but it emerged that causes of the mutual frustration sprang from markedly different motivations.

After careful analysis of these findings, we have been able to develop a series of tools and techniques for perfecting ways of navigating virtual communication and interaction with Japanese partners. At any stage in a business relationship and whatever the precise business format both European and Japanese companies will benefit from our insights into Japanese strategic and tactical thinking.

About the Experts

Martin Glisby is the founder and managing partner of Glisby & Associates, a consulting company with offices in Copenhagen and Tokyo, specialising in how to accelerate the speed and quality of collaborative arrangements with Japanese partners. Martin Glisby has held positions as chairman, CEO and board member of several companies with special reference to Japan. In recent years he has specialised in immersive M&A consultancy, becoming a facilitator working alongside, and trusted by, top management of both partners in Japanese cross-border M&As.

Martin Glisby is a Danish citizen, he is fluent in professional, business-level English and Japanese. He has published an internationally acclaimed book on tacit knowledge and several articles on Japanese management in business publications as well as contributions to academic publications. He has also given presentations at conferences and business gatherings in Europe, the USA and Japan.

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