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'About Japan' webinar series 260: Influencing Without Pushing - How to Get Results with Japanese

09-12-2025 | 10:30 - 11:30 CET

What are the keys to influence and convince Japanese? What is considered ‘respectful and professional’ and what is not? What are the common mistakes made by European companies?

This session will illustrate the keys to get the best results out of negotiation with Japanese while building and maintaining sustainable relationships.
It will help you to:

  • Understand the key reasoning process that are used in Japan
  • Identify the most important decision criteria with your Japanese partners and clients
  • Understand the specific factors that individuals or organizations prioritize when making a decision

The webinar is targeted to EU companies that have significant present or prior experience with Japanese clients or partners and are looking to newly develop, strengthen or improve their communication skills.

In 40 minutes from your desk, discover:

  • How to increase your ability to influence and persuade people efficiently working with Japanese
  • How to sharpen your cross-cultural effectiveness, especially in negotiation in Japan business

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session

The webinar recording and presentation will not be made available on the website.

Speaker:

Akiko Klahr-Suzuki has 25 years of experience in global business based in Europe while mainly working with Europe and Japan/Asia. She helps Japanese and European companies to increase business chances and improve relationships.

Previously, she worked at Hewlett-Packard in Japan and France (EU Headquarters), leading successful business transformations over 15 European countries and drove global marketing and sales operations for three continents (Asia, Europe and USA). She also led a business leaders’ community at the World Economic Forum (organizer of ‘Davos’ global conferences, based in Geneva), bridging Japan and the world.

Akiko’s expertise includes ‘growing business performance and people’s relationship’ in cross border business. She has helped many Japanese and European companies to enhance intercultural synergies and collaboration.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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