'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market

How to grow your consumer products business in Japan?

Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than any single EU country. It’s the fifth largest market for Made-in-Italy products and France exports over €0.5bn of wine annually. Japanese consumers love brands whether they be in food, personal care products like cosmetics, fashion, luxury goods or cars. Is Japan one of your export priorities?

In this webinar, learn the five key steps to successful Marketing in Japan.

The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.

In 40 minutes from your desk, discover:

• The Five key success factors to marketing success in Japan
• General characteristics and segmentation of Japanese consumers
• Product development for Japan
• Effective consumer marketing activities

Programme:

•     Introduction
•     Expert’s presentation
•     Q&A Session

Registration deadline: 28 March 2022

Speakers: Rupert Sutton and Hiro Tsujioka, Directors, Weben Partners. Weben Partners works with the world’s leading consumer businesses on market insights, brand and route to market plus capability development. Rupert and Hiro are both based in Japan.

Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Deliverables