Marketing

'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market

MAR

2022

How to grow your consumer products business in Japan?

10:30 - 11:30

'About Japan' webinar series 210: Engaging with Japanese consumers - why storytelling wins in digital and social media platforms

MAY

2023

In this webinar, we will explore how to engage with Japanese consumers through effective storytelling on digital and social media platforms.

10:30 - 11:30

'About Japan' webinar series 239: Mastering B2B Tech in Japan - Strategies to Reach Key Decision Makers

NOV

2024

How can EU B2B tech companies effectively connect with Japan’s decision-making units (DMU) and succeed in a competitive market?

10:30 - 11:30

Article: Guidelines for B2B Marketing in Japan

Article written by

Article: Guidelines for B2C Marketing in Japan

Article written by

Differences among Generations

Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behaviour of consumers is also of prime importance.

Distribution Channels

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.

Marketing & Advertising

Consumers must be aware of you in order to purchase your product. But how do you become known on the market?

Publishing

— Latest update: July 2023 —

Report: eCommerce in Japan - "How it works" Guidelines

Japan is the 4th largest e-commerce market globally with a vast number of its population being internet users.

Report: How to develop a robust (digital) marketing strategy in Japan

This report is intended to assist EU companies in formulating a marketing strategy suitable for Japan.

Report: Japanese Consumers' Behavior (by age and gender)

This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).

Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona

This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.

Report: Marketing Challenges when targeting the Japanese market

Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than any single EU country. It’s the fifth largest market for Made-in-Italy products and France exports over €0.5bn of wine annually. Japanese consumers love brands whether they be in food, personal care products like cosmetics, fashion, luxury goods or cars.

Webinar 163: Japanese Consumers' Behavior (by age and gender)

FEB

2021

Which consumer groups are the most relevant in the Japanese m

15:00 - 16:00

Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona

FEB

2021

Do you want strategic insight, tactical guidance and real-life exampl

10:30 - 11:30

Webinar 39: How to develop a robust (digital) marketing strategy in Japan

APR

2015

Why do you need a marketing strategy in Japan?

Each country has it

10:30 - 11:30

Marketing

Which consumer groups are the most relevant in the Japanese m

Do you want strategic insight, tactical guidance and real-life exampl

Why do you need a marketing strategy in Japan?

EU-Japan Centre for Industrial Cooperation