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18-03-2025 | 10:30 - 11:30 CET

Have you ever experienced a difficult negotiation with Japanese? How challenging is it to decode the thought of your Japanese counterparts? What are the keys for successful negotiation with Japanese?

Understanding Japanese ways of negotiation is not always obvious for foreigners, especially for those who are from the regions like Europe where the communication and business protocols are often very different. The ability to makes a successful negotiation is important not only to win a deal but also to establish and maintain trustful relationship in Japan. The session will illustrate the key elements to consider when you negotiate with Japanese.

The webinar is targeted to EU companies seeking to newly develop, strengthen or improve their communication skills with Japanese clients or partners.

In 40 minutes from your desk, discover:

  • Different phases and methodologies of negotiation in Japan
  • How to manage expectations with Japanese
    • Handling questions
    • Reading answers and requests
    • Telling your expectations
  • Keys for successful negotiation with Japanese
    • Identify hidden obstacles
    • Identify opportunities
    • Practical advice

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session

The webinar recording will not be made available on the website.

Speaker:

Akiko Klahr-Suzuki, president of AKS Japan International. Akiko has 25 years of experience in global business, working with Asia, Europe and USA.

Over the last decades, she’s been focusing on helping European companies to improve their business relationship and performance with Japanese companies.bPreviously she worked at Hewlett-Packard in Japan and in France (EU Headquarters), coordinating global teams (EU, Asia, USA) while leading successful business transformations over 15 European countries. She also worked at the World Economic Forum (organizer of ‘Davos’ global conferences, based in Geneva), leading a business community with hundreds of Japanese and global leaders. Her expertise includes global business development and cross-cultural leadership to enhance synergies and intercultural collaboration to grow business and people.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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