Publications - Reports

In this section, you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: Opening Pop Stores and Setting Up a Franchise in Japan

This report provides a focused analysis of the widely spread entry strategies for foreign businesses in Japan: Pop-Up Stores and Franchising.

Report: The Pharmaceutical Industry in Japan 2025

The purpose of this report is to evaluate the current status of the pharmaceutical industry in Japan.

Report: The Skincare Market in Japan

This report is aiming to provide an overview of and insights into the skincare market in Japan.

Case Study: Akko Café

Akko Café, recently founded in Brussels, is a place that blends Japanese and European culinary cultures.

Minerva Policy Report: Advanced AI Systems

This report examines Japan’s evolving role in the development and governance of advanced AI systems across five interconnected dimensions: national policy, ethical direction, institutional coordination, collaboration with the European Union, and global positioning.

Report: The Sauna Market in Japan: Business opportunities for EU SMEs

The purpose of this report is to evaluate the current status of the Sauna Market in Japan.

Japanese Technology & Innovation Monitoring Watch - September 2025

In this series, we present a concise overview of key developments taking place in Japan in the last three to four months surrounding various technological sectors, including digital technology, robotics, green technologies, and aerospace.

Report: Onshore and Offshore Wind Market in Japan

The purpose of this report is to evaluate the current status of the onshore and offshore wind market in Japan.

Report: Bio-fuels for the automotive sector in Japan

The purpose of this report is to evaluate the current status of the onshore and offshore wind market in Japan.

Japanese Technology & Innovation Monitoring Watch - July 2025

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