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Past events

Recorded Webinars

Most of our webinars are video recorded! Below you will find a number of links to past webinars for you to view at your leisure. Future webinars will be posted here after their live broadcast for all members to enjoy, whether it is because they were unable to attend the live event or whether they want to review the content. Click on the webinar of your interest and look for Deliverables. The expert slides are also available on pdf format.

'About Japan' webinar series 213: How to Succeed with B2B Marketing in Japan
20
JUN
2023
What are the most effective strategies and tactics for B2B marketing in Japan?
Webinar, Cross-cultural, Business Culture
10:30 - 11:30
'About Japan' webinar series 212: Cross-cultural awareness and the importance of corporate culture
13
JUN
2023
What should EU SMEs know about the Japanese private and business culture when planning or doing business in, or with, Japan?
Webinar, Cross-cultural, Business Culture
10:30 - 11:30
'About Japan' webinar series 211: Honey Market in Japan
06
JUN
2023
What opportunities does the Japanese honey market offer to EU SMEs?
Webinar, Food
10:30 - 11:30
'About Japan' webinar series 210: Engaging with Japanese consumers - why storytelling wins in digital and social media platforms
23
MAY
2023
In this webinar, we will explore how to engage with Japanese consumers through effective storytelling on digital and social media platforms.
Webinar, Marketing, Digital Technology, B2C, Social Media, Consumers
10:30 - 11:30
'About Japan' webinar series 209: Expand to Japan: Startup Visa in Shibuya (Tokyo)
09
MAY
2023
This webinar will elucidate relevant aspects of startup visas in Shibuya (Tokyo).
Webinar, Startups
10:00 - 11:00
'About Japan' webinar series 208: Unlocking the Secrets to Succeed in Japan's Thriving Market
25
APR
2023
This webinar will elucidate relevant aspects of entering the Japanese market.
Webinar, Market Intelligence, Doing Business, Entry Strategy
10:30 - 11:30
'About Japan' webinar series 207: EU-Japan Smart Ageing Project e-VITA
07
MAR
2023
This webinar will elucidate relevant aspects of putting robots into private homes of community-dwelling older adults in Europe and Japan.
Webinar, Robotics, Ageing Population, Healthcare
10:00 - 11:00
'About Japan' webinar series 206: Understanding Japanese Firm Longevity
07
FEB
2023
The webinar targets EU firms and employees at the managerial level.
Webinar, Export, Doing Business
10:30 - 11:30
'About Japan' webinar series 205: Rethinking strategy for Japan - B2B
17
JAN
2023
In this webinar we will present new ways to rethink strategy, market entry and partnerships on the Japanese B2B market.
Webinar, Export, Doing Business, Entry Strategy
10:30 - 11:30
'About Japan' webinar series 204: Rethinking strategy for Japan - B2C
10
JAN
2023
Upon providing an overview of relevant B2C market trends and Covid19-related opportunities for EU SMEs on the Japanese market, this webinar presents a critical discussion of distribution and sales channels on the Japanese B2C market, and practical guidance on how to evaluate the different sales channels and options for market entry.
Webinar, Export, Doing Business, Entry Strategy
10:30 - 11:30
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