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What are the legal aspects to consider when selecting the best entry strategy for the Japanese nanomedicine/pharmaceutical market? The Japanese pharmaceutical market is seeing more and more foreign entrants. There are two main ways to enter the market: establishing a direct presence in Japan by setting up your own branch office or a 100% owned subsidiary, or, alternatively, forming marketing alliances including licensing agreements. There are usually many factors that together will determine the...

How can EU SMEs best take advantage of the e-commerce growth during COVID-19 to better position their products for market entry and expansion in Japan? COVID-19 has had a dramatic, potentially long-lasting impact on consumer shopping habits. The e-commerce shift has been described by some as “10 years of growth in 3 months.” In a survey of 100,000 shoppers across markets in Asia (including Japan), 85% say they will continue to purchase items online even after businesses are open and social...

When do I have to pay Consumption Tax when I do business with Japan?"Do I have to pay Consumption Tax?", "How can I get paid consumption tax back?" How to deal with Consumption Tax when doing business with or in Japan is a question that is often asked to JTPP Helpdesk's experts, as Japan's CT system operates rather differently from the EU VAT regime.In this webinar, Tokyo-based tax attorney Mrs. Hiroko Koido will give an outline of the rules and the latest developments regarding Consumption Tax...

We regret to announce that this webinar has been cancelled until further notice. We will do our best to ensure that this webinar will be offered again as part of our webinar series in the future. Thank you for your understanding.

Which consumer groups are the most relevant in the Japanese market, which attitudes to they have and what is their preferred way of consumption?This webinar provides an overview of the current situation on the Japanese consumer market (as of January 2021). It first presents current data on the purchasing power, size and relevance of the Japanese consumer market. The second part of this webinar describes particularities of Japanese consumer behavior and then presents the special characteristics...

Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese snack and beverage market?The aim of this webinar is to present an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and to deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.The webinar includes:An overview of the Japanese convenience...

What business opportunities does the Japanese Smart Farming Technology market offer to European SMEs?The Japanese agricultural sector faces many challenges: a low self-sufficiency rate in agricultural products, limited farmland, and the shrinking number and rising age of farmers (67 years in average). To tackle these problems, the Japanese government actively supports smart farming technologies through new laws and regulations, as well as various research and development projects. Thus, a...

What business opportunities does the Japanese biogas market offer to EU SMEs? What are the main challenges for a successful market entry?The share of Biogas in Japan’s energy mix, especially in comparison to other renewable energies such as solar energy, is still rather small. However, the biogas sector shows a steady and positive development and current policy strategies illustrate the increasing importance of biogas production in Japan.As the Japanese electricity market is now largely...

What business opportunities does the Japanese olive oil market offer to EU SMEs? Japan’s annual domestic production of olive oil is limited at about 45 tonnes (2020). Japan cannot meet the internal demand and imports more than 99% of the domestic consumption. In 2020, Japan imported about 70,000 tonnes. The EU supplies the majority of the imports; 96% of total imports in 2020. The main EU exporters are Spain and Italy that together have a market share of about 94%.The olive oil consumption is...

How to increase synchronisation and cooperation on AI and related digital technologies in manufacturing, with higher global impact?The webinar will present the newly started H2020 project funded under the Information and Communication Technologies call. As such, the EU-Japan.AI project aims to support cooperation between EU and Japan in areas relevant for AI-driven innovation in manufacturing and digital industrial platforms. High impact will be based on using an online platform to enhance...

Expatriate assignments in Japan: practical guidance towards helping EU-based small- and medium-sized enterprises (SMEs) avoid assignment failure and achieve assignment successHow can EU-based SMEs avoid failure and achieve success when investing in expatriate assignments to Japan?Click here to register to the second webinar on "Working in Japan as an Expatriate"This webinar offers practical guidance to EU-based organisations that are considering investing in expatriate assignments as a means...

How is ICT changing Japan and how can your company play a role in it?The Japanese Information and Communication Technology industry is 'immense' in many aspects. Given the huge market size and recent slow growth, it can easily be considered “mature” and not so interesting for new market entrants. But under the surface we detect slow but steady changes that are taking place, advances in technical applications, and the continuous introduction of cutting edge technology. And these slow but steady...

By sending expatriates to Japan, the headquarters will have a better understanding of the Japanese market and improve communication with the local employeesWhat are the important steps and practical elements to keep in mind for expatriates before departure and upon arrival in Japan?This webinar is prepared for expatriates and human resource staff to secure a smooth transition to Japan. It is explaining matters such as taxes and social security systems as well as the cost of living in Japan. It...

What are the opportunities for the EU SMEs on the Smart Mobility Market in Japan? This webinar will provide a brief introduction to the swiftly changing Smart Mobility Market in Japan, focusing on the main players, recent developments and trends in the main segments including the Automotive, Cargo, Metropolitan Transportation, etc. The webinar is targeted to EU companies seeking information about the way the Smart Mobility Market in Japan is changing, so that they can prepare themselves for the...

What are the opportunities for the EU SMEs interested in the Japanese Outbound Tourism flows? This webinar will provide information on the Japanese Outbound Tourism flows, focusing on the most recent trends and developments, topic of the propensity of travel of the Japanese citizens, Special interest Tourists and ways of how best to accommodate them.The webinar is targeted at EU companies seeking information on how to attract and accommodate more Japanese tourists, based on the analysis of the...

What business opportunities does the Japanese venture capital and private equity market offer to EU startups, entrepreneurs, and SMEs?Japan’s entrepreneurial finance market is unique, with substantial room to grow. While Japan’s macroeconomy and financial market both occupy third-place positions in the world, Japan’s venture capital markets, SME lending markets, and crowdfunding markets are comparable to those of an EU market, in size and makeup, but with substantial business-cycle stability.The...

What are the certification process and the onsite-audit for organic JAS, from a EU testing laboratory perspective?Although there is an agreement of equivalency between Japan and the EU (except for products of animal origin), people trust products certified under JAS regulation and this tendency is going to increase more and more. Through our presentation, we will show you general requirements for JAS organic certification.The webinar is targeted at EU organic food producers and manufacturers...

How can EU food and beverages exporters test the compliance to the requested Japanese standards?To enter the Japanese market food and beverages need to respect the internal rules often different from the EU ones. It is necessary to know the requests and searching for the source of information about food regulations is sometimes a challenge. The Japanese authorities designate some foreign laboratories to analyse the products before export.The webinar is targeted to EU companies seeking to newly...

What opportunities does the Japanese e-Health and Telemedicine market offer to SMEs in the EU?Japan is the third-largest economy in the world, with a health system covering every person. The population is ageing and has the most significant percentage of people above 65 globally. Society has been late in digitisation, but the government tries to speed this up, among other things, to reduce the cost of health care. This is an excellent opportunity for EU companies with exciting solutions.The...

Do you want to accelerate the transparency, quality and smoothness of virtual communication with Japanese partners?Under the Covid crisis we surveyed a wide range of Japanese managers involved in large-scale Japanese-European collaborative arrangements about their experiences of online business meetings and virtual communication with their European counterparts. Both sides expressed considerable irritations about virtual communication, but it emerged that causes of the mutual frustration sprang...