'About Japan' webinar series 239: Mastering B2B Tech in Japan - Strategies to Reach Key Decision Makers

How can EU B2B tech companies effectively connect with Japan’s decision-making units (DMU) and succeed in a competitive market?

This webinar will provide for EU B2B tech companies with advanced strategies to navigate Japan’s intricate business landscape. With a particular focus on the decision-making units (DMU) within Japanese companies, we will discuss how to refine communication tactics, localize marketing efforts, and foster enduring business relationships. Attendees will leave with actionable insights on Japan’s IT market trends, effective engagement strategies, and the most impactful channels for reaching decision-makers in B2B tech sectors. This session will also showcase real-life success stories from EU companies that have broken through in Japan. 

The webinar is targeted to senior executives and decision-makers from EU B2B tech companies who are seeking to enter the Japanese market, have recently established operations in Japan, or are looking to strategically scale their presence in key sectors like SaaS/IaaS/PaaS, Fintech, IoT, AI, ESG monitoring, Robotics, Remote Facility Monitoring Systems, Electronics, Industrial Machinery, Digital Health, Smart Agriculture, and Nanotech and so on. The webinar is designed for those looking to deepen their understanding of the Japanese market’s nuances, engage more effectively with DMU members, and drive sustainable growth through tailored marketing and sales strategies.)Senior executives and decision-makers from EU B2B tech companies.

In 40 minutes from your desk, you may discover:

• Key trends driving growth in Japan’s B2B tech market, with a focus on IT and emerging technologies
• How to identify and engage with Japan’s decision-making units (DMU) at various levels of the company hierarchy
• Effective marketing strategies and channels that yield the highest ROI in Japan’s competitive landscape
• Case studies from successful EU B2B tech companies entering the Japanese market

Programme:

• Introduction
• Expert’s presentation
• Q&A Session

Speaker: Shoko Maki, CEO, ISB Marketing, Ltd.

Shoko Maki is the CEO of ISB Marketing, a B2B marketing agency based in Tokyo that specializes in helping high-tech enterprises. She has 25 years of experience in the B2B tech industry and has successfully led numerous global enterprises. She has worked with global clients in IT, Fintech, and manufacturing, guiding them through Japan's unique business landscape. Prior to founding ISB Marketing, she held key roles at two of Japan's leading corporations, At Hitachi, a global leader in electronics, she was involved in launching new business divisions for smart agriculture and water environment solutions. At SoftBank Media and Marketing, she spearheaded digital marketing and PR efforts, expanding IT Media’s membership by fivefold. She is also an active member of several Japanese industry organisations and a certified IT strategist by Japan’s Ministry of Economy, Trade and Industry. Her passion lies in helping businesses not only enter but also thrive in Japan’s ever-evolving B2B landscape.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office