Article written by Philippe Huysveld, CEO & Senior Consultant, GBMC (Global Business & Management Consulting), France - June 2014

Guidelines for B2B Marketing in Japan

Many export managers have experienced over the years in which way Time, Quality, Reactivity and Service have another dimension or meaning in the Country of the Rising Sun. The interest of Japan Success Stories lays in what they usually showcase, that is, Persistence and Concepts like “Getting to know your Client” or “Adapt and Change”, more than in the very results achieved. Cross-cultural Management Practices are very important when approaching Markets like Japan. However, in this article, we will rather focus on the business side of things.

"The golden rule for every business man is this: Put yourself in your customer's place." (Orison Swett Marden)